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Thought Leadership : Prompting Businesses To Think And Learn (Record no. 566850)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01524nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241212s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749465117 |
| Paper back/Hardbound | pbk. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4092 |
| Item number | YOU |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Young, Laurie |
| 245 #0 - TITLE STATEMENT | |
| Title | Thought Leadership : Prompting Businesses To Think And Learn |
| Statement of responsibility, etc | / Laurie Young |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Kogan page |
| Year of publication | c2013 |
| Place of publication | New delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 330 p. |
| Other physical details | : ill. |
| Dimensions | ; 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Thought leadership consists of companies establishing a relationship with and delivering something of value to their customers that aligns with their brand and company value. In the process they go beyond merely selling a product or service and establish their brand and company as the expert in that field and differentiate themself from competitors. Laurie Young focuses on the tools, techniques and effects of thought leadership as a marketing principle. His book Thought Leadership provides a topical analysis of what thought leadership is, how it works, how to create a thought leadership strategy and what the results are likely to be. Analyzing both the strengths and weaknesses of this core marketing technique, Young provides marketing strategists with the tools and knowledge required to fully take advantage of this often mysterious, but always effective marketing technique. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Leadership |
| Topical Term | Marketing Management |
| Topical Term | Organizational effectiveness |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 02.08.2024 | 658.4092 YOU;1 | 697521 | 12.12.2024 | Reference | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 02.08.2024 | 658.4092 YOU | 697520 | 12.12.2024 | Reference |