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The New Strategic Brand Management: Advanced Insights And Strategic Thinking / (Record no. 566526)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00423nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241212s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749465155 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KAP |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kapferer, Jean-Noël |
| 245 #4 - TITLE STATEMENT | |
| Title | The New Strategic Brand Management: Advanced Insights And Strategic Thinking / |
| Statement of responsibility, etc | Jean-Noël Kapferer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Kogan Page, |
| Year of publication | 2012 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing & Communications |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
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