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The new strategic brand management (Record no. 566019)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00771nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241205b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749465155 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | KAP |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kapferer, Jean-Noël. |
| 245 ## - TITLE STATEMENT | |
| Title | The new strategic brand management |
| Sub Title | : advanced insights and strategic thinking |
| Statement of responsibility, etc | / Jean-Noël Kapferer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | : Kogan Page |
| Year of publication | , 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 492 p. |
| Other physical details | : ill. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Reprinted 2015(twice) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 02.08.2024 | 6110.00 | 658.8343 KAP | 697509 | 05.12.2024 | Reference |