Search the Library Catalogue
Smarketing : how to achieve competitive advantage through blended sales and marketing (Record no. 566011)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00824nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241205b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749483586 |
| Paper back/Hardbound | pbk. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HUG |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hughes, Tim ; Gray, Adam ; Whicher, Hugo |
| 245 ## - TITLE STATEMENT | |
| Title | Smarketing : how to achieve competitive advantage through blended sales and marketing |
| Statement of responsibility, etc | / Tim Hughes, Adam Gray, Hugo Whicher |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Kogan Page |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 229 p. |
| Other physical details | : ill. |
| Dimensions | ; 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, this book is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 02.08.2024 | 658.8 HUG | 697479 | 05.12.2024 | Reference |