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Stadia naming rights in sport (Record no. 565840)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01809nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241116b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367630089 |
| Paper back/Hardbound | hbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 346.04 |
| Item number | GIL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Gillooly, Leah |
| 245 ## - TITLE STATEMENT | |
| Title | Stadia naming rights in sport |
| Statement of responsibility, etc | / Leah Gillooly , Terry Eddy and Dominic Medway |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Abingdon, Oxon. |
| Name of publisher | Routledge |
| Year of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 80 p. |
| Dimensions | ; 23 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Sport business insights |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on examples and case studies of naming rights sponsorships in international markets, across both professional and amateur sport, the book examines key practical issues such as how naming rights differ from other types of sponsorship, why brands should sign a naming rights deal and how organisations can maximise their return on naming rights sponsorship. Concise, informative and practice-focused, this book offers essential insights for all sport management practitioners, for any marketing executives considering sport sponsorship, and for any students or researchers with an interest in sport marketing, sport management, marketing, or events and facilities management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sports sponsorship Law and legislation |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Eddy, Terry |
| Personal name | Medway, Dominic |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 4TH FLOOR, A WING | 01.10.2024 | 346.04 GIL | 698624 | 16.11.2024 | Reference |