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Consumer goods subscriptions : how to win in retail in the 21st century (Record no. 550532)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01663nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240825s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783110735116 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381.10285 |
| Item number | BIS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bischof, Severin |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer goods subscriptions : how to win in retail in the 21st century |
| Statement of responsibility, etc | / Severin Bischof and Thomas Rudolph. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | : De Gruyter |
| Year of publication | , 2022 |
| Place of publication | Berlin |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 66 p. |
| Other physical details | : ill. |
| Dimensions | ; 23 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Business & economics |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores.<br/>Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Retail trade--Data processing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudolph, Thomas |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 4TH FLOOR, B WING | 05.04.2024 | 381.10285 BIS | 662888 | 25.08.2024 | Reference |