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Indian Advertising: Laughter & Tears (Record no. 546399)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00546nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240825s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789383098477 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.10954 |
| Item number | ARU |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Arun Chaudhuri |
| 245 #0 - TITLE STATEMENT | |
| Title | Indian Advertising: Laughter & Tears |
| Statement of responsibility, etc | /Arun Chaudhuri |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Niyogi Books |
| Year of publication | 2014 |
| Place of publication | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 388 p. ill. (black and white, and colour) |
| Dimensions | 22 cm |
| 500 ## - GENERAL NOTE | |
| General note | <br/>Sequel to: Indian advertising : 1780 to 1950 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 07.06.2024 | 795.00 | 659.10954 ARU | 689960 | 25.08.2024 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 07.07.2024 | 795.00 | 659.10954 ARU;1 | 689961 | 25.08.2024 | English Books |