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Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns (Record no. 543951)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01586nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240825s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781789666014 |
| Paper back/Hardbound | pbk. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Eng. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | RYA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ryan, Damian |
| 245 #0 - TITLE STATEMENT | |
| Title | Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns |
| Statement of responsibility, etc | / Damian Ryan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2021 |
| Place of publication | London |
| Name of publisher | Kogan Page |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 426 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 c.m. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing & Communications |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 17.07.2024 | 2643.94 | 658.872 RYA | 696262 | 25.08.2024 | Reference | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 02.08.2024 | 3840.00 | 658.872 RYA | 697528 | 25.08.2024 | Reference | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 02.08.2024 | 3840.00 | 658.872 RYA ; 1 | 697529 | 22.09.2024 | Reference |