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Promotional Marketing ; how to create, implement and integrate campaigns that really work (Record no. 543820)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01403nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240825s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749472467 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | MUL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mullin, Roddy |
| 245 #0 - TITLE STATEMENT | |
| Title | Promotional Marketing ; how to create, implement and integrate campaigns that really work |
| Statement of responsibility, etc | / Roddy Mullin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2014 |
| Place of publication | London |
| Name of publisher | Kogan Page |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi,265 p. |
| Dimensions | 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of the author's Sales promotion |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Packed with practical examples as well as updated and new case studies, Promotional Marketing details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones. It includes new developments in the field, exploring the use of digital media such as mobile, interactive TV and web-based advertising. Topics covered include: -The purpose of promotional marketing -What promotional marketing can do for business success -How to use different techniques, including joint promotions, price promotions and off-the-shelf promotions -How to implement an integrated market strategy -Maintaining a crucial creative edge -The best ways to use suppliers -Researching and evaluating promotion " |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing & Communications, Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 17.07.2024 | 2643.94 | 658.82 MUL | 696158 | 25.08.2024 | Reference |