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Marketing Excellence 3: Award-Winning Companies Reveal The Secrets Of Their Success (Record no. 543332)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01700nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240825s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749473785 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BUR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Burkitt, Hugh |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Excellence 3: Award-Winning Companies Reveal The Secrets Of Their Success |
| Statement of responsibility, etc | / Hugh Burkitt |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2014 |
| Place of publication | New delhi |
| Name of publisher | kogan page |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 266 p. |
| Other physical details | :ill. |
| Dimensions | 23 c.m. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2012 to 2014 who have employed different strategies, tactics, tools and techniques all worthy of recognition. The book features world-leading consumer products, retail, fast food, consultancy, charity and telecoms brands such as easyJet, Hailo, McDonald's, Mercedes-Benz, Unilever, Macmillan, O2, PwC, Jack Daniel's and John Lewis.<br/><br/>Each chapter of Marketing Excellence 3 is organised by theme and introduced by a judge who then presents the case studies in detail, providing thought-provoking answers to questions such as 'How do you find great customer insights?', 'What are the key principles that lie behind effective communications?', 'How do you create a marketing ethos that will mobilise your organisation?', 'What makes a new brand stand out and succeed?' and 'How do you keep customers loyal?' As such, it is an ideal book for marketers and students looking to be inspired by the very best in marketing campaigns. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing & Communications |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 17.07.2024 | 2643.94 | 658.8 BUR | 696166 | 17.07.2024 | Reference |