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000 -LEADER | |
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fixed length control field | 00479nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 240825s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780749447601 |
Paper back/Hardbound | pbkj |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.872 |
Item number | BIR |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Bird, Drayton |
245 #0 - TITLE STATEMENT | |
Title | Common Sense Direct & Digital Marketing |
Statement of responsibility, etc | / Drayton Bird |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Year of publication | c2007 |
Place of publication | New delhi |
Name of publisher | Kogan page |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | viii, 434 p. |
Other physical details | :ill. |
Dimensions | : 23 c.m. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing & Communications |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | English Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 14.07.2024 | 5288.94 | 658.872 BIR | 695931 | 14.07.2024 | Reference |