Design for how people think : using brain science to build better products (Record no. 543124)

MARC details
000 -LEADER
fixed length control field 01442nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240825s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789352138241
Paper back/Hardbound pbk
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 153.35
Item number WHA
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Whalen, John
245 #0 - TITLE STATEMENT
Title Design for how people think : using brain science to build better products
Statement of responsibility, etc / John Whalen
250 ## - EDITION STATEMENT
Edition statement 1st edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2022
Place of publication Sebastopol, CA,
Name of publisher O'Reilly Media, Inc.,
300 ## - PHYSICAL DESCRIPTION
Number of Pages xx, 216 pages) :
Other physical details illustrations (some color) ,;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
520 ## - SUMMARY, ETC.
Summary, etc User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Computer Science ART Folk & Outsider Art CRAFTS & HOBBIES Folkcrafts Conception de produit Conception participative (Conception de systèmes) Creative thinking Customer relations Design Industrial design
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type English Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type Copy number
        Anna Centenary Library Anna Centenary Library 3RD FLOOR, A WING 17.06.2024 950.00 153.35 WHA 691736 17.06.2024 English Books  
        Anna Centenary Library Anna Centenary Library 3RD FLOOR, A WING 17.06.2024 950.00 153.35 WHA;1 691737 17.06.2024 English Books 1

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