Designing for behavior change (Record no. 543121)

MARC details
000 -LEADER
fixed length control field 01066nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240825s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789352139910
Paper back/Hardbound pbk
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 153.8
Item number WEN
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Wendel, Stephen
245 #0 - TITLE STATEMENT
Title Designing for behavior change
Statement of responsibility, etc /Stephen Wendel
Sub Title applying psychology and behavioral economics
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication c2020
Place of publication Sebastopol, CA
Name of publisher O'Reilly Media
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxiv, 555 p.
Other physical details ill.
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note Reprint, 2020
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
520 ## - SUMMARY, ETC.
Summary, etc Designers and managers hope their products become essential for users―integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science―research that supports many products―to help your users achieve their goals using your product.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Human-computer interaction; Product differentiation; New products
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type English Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type Copy number
        Anna Centenary Library Anna Centenary Library 3RD FLOOR, A WING 17.06.2024 2200.00 153.8 WEN 691738 17.06.2024 Reference  
        Anna Centenary Library Anna Centenary Library 3RD FLOOR, A WING 17.06.2024 2200.00 153.8 WEN;1 691739 17.06.2024 Reference 1

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