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50-Plus Market (Record no. 542829)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01607nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240825s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788175545793 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8008 |
| Item number | STR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Stroud, Dick |
| 245 #0 - TITLE STATEMENT | |
| Title | 50-Plus Market |
| Statement of responsibility, etc | / Dick Stroud |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New delhi |
| Name of publisher | kogan page |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 314 p. |
| Other physical details | : ill. |
| Dimensions | ; 21 c.m. |
| 500 ## - GENERAL NOTE | |
| General note | Indian edition 2010 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Explores how leading marketing practitioners are dealing with the 'ageing' of Europe's consumers. Using first hand research the key conclusion holds that in marketing and demographic terms the future is age-neutral and that the same marketing rules apply to the over-50s as to the rest of the population.<br/><br/>There has, in recent years, been a steady increase in the number of wealthy adults over the age of 50. It is now the over-50s who have the money to spend on new products, although many marketers have failed to realize this. A large part of the marketing world is institutionally ageist - favouring a predominantly 'young' or 'old' approach in devising their marketing strategies depending upon their perception of their target markets. This approach must change - marketers must develop more sophisticated approaches - in essence, marketers must now embrace the concept of age-neutral marketing.<br/><br/>This strategic change will be very much to their advantage. If they continue to fail to recognize the importance of the over-50s age group, then they will be disregarding a very large sector of their age-neutral market. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 25.08.2024 | 495.00 | 658.8 STR | 696308 | 25.08.2024 | English Books | |||||
| Anna Centenary Library | Anna Centenary Library | 17.07.2024 | 495.00 | 658.8008 STR | 696309 | 17.07.2024 | English Books | 6TH FLOOR, B WING |