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The changing face of the Asian consumer : insights and strategies for Asian markets (Record no. 542499)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00932nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240825s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259071010 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | SCH |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Schmitt, Bernd |
| 245 #4 - TITLE STATEMENT | |
| Title | The changing face of the Asian consumer : insights and strategies for Asian markets |
| Statement of responsibility, etc | / Bernd Schmitt |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | c2014 |
| Place of publication | Singapore |
| Name of publisher | McGraw-Hill Education |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 202 p. |
| Other physical details | : ill. (some color) |
| Dimensions | ; 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers? This book helps to navigate and maneuver the complex and diverse landscape of Asia. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| Topical Term | Consumer behavior Asia |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 15.06.2024 | 995.00 | 658.834 SCH | 691602 | 25.08.2024 | Reference | ||||
| Anna Centenary Library | Anna Centenary Library | 25.08.2024 | 995.00 | 658.834 SCH;1 | 691603 | 25.08.2024 | Reference |