How to sell to retail : the secrets of getting your product to market (Record no. 542346)

MARC details
000 -LEADER
fixed length control field 01148nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240825s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780749466800
Paper back/Hardbound pbk
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804
Item number RAY
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Rayner, Clare
245 #0 - TITLE STATEMENT
Title How to sell to retail : the secrets of getting your product to market
Statement of responsibility, etc / Clare Rayner
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2013
Place of publication London
Name of publisher Kogan Page
300 ## - PHYSICAL DESCRIPTION
Number of Pages vi, 244 p.
Other physical details : ill.
Dimensions ; 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
520 ## - SUMMARY, ETC.
Summary, etc For people with a product to sell, there's only so much growth that can be sustained by selling directly to end users. The ultimate key to really developing a business into a bigger enterprise is to get it sold by retailers. However, retailers are cautious about who they do business with - they don't like to take risks, so it's important to give a great outward impression. Working through this series of 5 logical sections, broken down into 12 steps, How to Sell to Retail will explain how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term BUSINESS & ECONOMICS Industries Retailing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type English Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Anna Centenary Library Anna Centenary Library 6TH FLOOR, B WING 17.07.2024 795.00 658.804 RAY 696095 25.08.2024 Reference
        Anna Centenary Library Anna Centenary Library 6TH FLOOR, B WING 17.07.2024 795.00 658.804 RAY;1 696096 25.08.2024 Reference

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