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Marketing management : text and cases (Record no. 542115)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01239nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240825s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789356222212 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PAN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Panda, Tapan K |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management : text and cases |
| Statement of responsibility, etc | Tapan K Panda |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2022 |
| Place of publication | New Delhi |
| Name of publisher | Taxmann publications (p) ltd. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | I-32, 835 p. |
| Other physical details | : ill. |
| Dimensions | ; 25 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors:<br/>Opening up of the Indian economy in the 90s<br/>Entry of multinational companies across industries<br/>Indian information technology space, leading the global change in the digital revolution.<br/>The Present Publication is the 3rd Edition, authored by Dr Tapan K Panda, with the following noteworthy features:<br/>[Simple, Systematic & Comprehensive Explanation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. The book tries to explain the subject matter through realistic and practical examples. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 11.07.2024 | 995.00 | 658.8 PAN | 695473 | 25.08.2024 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 11.07.2024 | 995.00 | 658.8 PAN;1 | 695474 | 25.08.2024 | English Books |