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Global Brand Management: A Guide To Developing, Building & Managing An International Brand (Record no. 541809)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01170nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240825s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749483609 |
| Paper back/Hardbound | pbk. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | MIN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Minsky, Laurence ; Geva, Ilan |
| 245 #0 - TITLE STATEMENT | |
| Title | Global Brand Management: A Guide To Developing, Building & Managing An International Brand |
| Statement of responsibility, etc | / Laurence Minsky,Ilan Geva |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2020 |
| Place of publication | London |
| Name of publisher | Kogan Page |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxx, 293 p. |
| Other physical details | : ill. |
| Dimensions | ; 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 17.07.2024 | 4230.94 | 658.827 MIN | 696220 | 25.08.2024 | Reference | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 17.07.2024 | 4230.94 | 658.827 MIN;1 | 696221 | 25.08.2024 | Reference |