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The complete marketer : 60 essential concepts for marketing excellence (Record no. 541767)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00910nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240825s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749466763 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCD |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McDonald, Malcolm |
| 245 #4 - TITLE STATEMENT | |
| Title | The complete marketer : 60 essential concepts for marketing excellence |
| Statement of responsibility, etc | / Malcolm Mcdonald and Mike Meldrum |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2013 |
| Place of publication | New Delhi |
| Name of publisher | Kogan Page India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 322 p. |
| Other physical details | : ill. |
| Dimensions | ; 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Meldrum, Mike |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 17.07.2024 | 1295.00 | 658.8 MCD | 696093 | 25.08.2024 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 17.07.2024 | 1295.00 | 658.8 MCD;1 | 696094 | 25.08.2024 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 02.08.2024 | 1295.00 | 658.8 MCD;2 | 697494 | 25.08.2024 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 02.08.2024 | 1295.00 | 658.8 MCD;3 | 697495 | 25.08.2024 | English Books |