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Sticky Marketing: why everything in marketing has changed and what to do about it (Record no. 541616)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01696nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240825s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749460501 |
| Paper back/Hardbound | pbk |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LEB |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Leboff, Grant |
| 245 #0 - TITLE STATEMENT | |
| Title | Sticky Marketing: why everything in marketing has changed and what to do about it |
| Statement of responsibility, etc | / Grant Leboff |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2011 |
| Place of publication | New delhi |
| Name of publisher | Kogan page |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 217 p. |
| Other physical details | 25 c.m. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement', not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. Sticky Marketing proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing & Communications |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 17.07.2024 | 325.00 | 658.8 LEB | 696015 | 17.07.2024 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 25.08.2024 | 325.00 | 658.8 LEB | 696016 | 25.08.2024 | Reference |