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High Impact Marketing That Gets Results (Record no. 541496)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01181nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240825s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749464523 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kolah, Ardi |
| 245 #0 - TITLE STATEMENT | |
| Title | High Impact Marketing That Gets Results |
| Statement of responsibility, etc | / Ardi Kolah |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2013 |
| Place of publication | KoganPage |
| Name of publisher | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 336 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "High Impact Marketing That Gets Results" is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. The full range of the marketing mix is covered, within the broader context of overall marketing strategy. Topics covered include: market and customer segmentation; writing a marketing plan; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 17.07.2024 | 495.00 | 658.8 KOL | 696067 | 25.08.2024 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 17.07.2024 | 495.00 | 658.8 KOL;1 | 696068 | 25.08.2024 | English Books |