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Guerrilla marketing research : marketing research techniques that can help any business make more money (Record no. 541355)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00821nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240825s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749448998 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | KAD |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kaden, Robert J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Guerrilla marketing research : marketing research techniques that can help any business make more money |
| Statement of responsibility, etc | / Robert J Kaden. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2007 |
| Place of publication | New Delhi |
| Name of publisher | Kogan Page India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 232 p. |
| Dimensions | ; 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Kaden destroys the myth that only big companies can afford marketing research. He focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys and how they can do it for far less money than they think.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 17.07.2024 | 350.00 | 658.83 KAD | 695944 | 25.08.2024 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 17.07.2024 | 350.00 | 658.83 KAD;1 | 695945 | 25.08.2024 | English Books |