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Public relations and the social web (Record no. 540534)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01391nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240825s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749459611 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 006.7 |
| Item number | BRO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Brown, Rob |
| 245 #0 - TITLE STATEMENT | |
| Title | Public relations and the social web |
| Statement of responsibility, etc | / Rob Brown |
| Sub Title | how to use social media and Web 2.0 in communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | c2010 |
| Place of publication | UK : |
| Name of publisher | Kogan Page |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 182 p. : |
| Dimensions | 22 cm |
| 500 ## - GENERAL NOTE | |
| General note | First South Asian Edition 2010 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BUSINESS & ECONOMICS Public Relations; Internet dans les relations publiques; Internet in public relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 3RD FLOOR, A WING | 17.07.2024 | 295.00 | 006.7 BRO | 696009 | 17.07.2024 | English Books | |||||
| Anna Centenary Library | Anna Centenary Library | 3RD FLOOR, A WING | 17.07.2024 | 295.00 | 006.7 BRO;1 | 696010 | 17.07.2024 | English Books | 1 |