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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting all Channels to Market (Record no. 540398)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01119nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240825s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749454715 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070.5 |
| Item number | BAV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Baverstock, Alison |
| 245 #0 - TITLE STATEMENT | |
| Title | How to Market Books: The Essential Guide to Maximizing Profit and Exploiting all Channels to Market |
| Statement of responsibility, etc | / Alison Baverstock |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2008. |
| Place of publication | : London |
| Name of publisher | Kogan Page, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 324 p. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "How to Market Books" provides a comprehensive guide for authors and publishers on effective marketing strategies to maximize book sales. It covers various channels, including social media, email marketing, and traditional promotions, while emphasizing the importance of building an author brand and engaging with readers. The book also highlights techniques for optimizing visibility and increasing profits. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Journalism |
| Topical Term | Book Marketing |
| Topical Term | Social Media Marketing |
| Topical Term | Publishing Strategies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 3RD FLOOR, A WING | 17.07.2024 | 395.00 | 070.5 BAV | 695976 | 17.07.2024 | English Books | |||||
| Anna Centenary Library | Anna Centenary Library | 3RD FLOOR, A WING | 17.07.2024 | 395.00 | 070.5 BAV;1 | 695977 | 17.07.2024 | English Books | 1 |