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Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap (Record no. 540268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00472nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240825s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789355734587 |
| Paper back/Hardbound | pbk |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | AND |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Andrews, J. C.; Shimp, T. A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap |
| Statement of responsibility, etc | / Andrews/ Shimp |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 654 pages |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 25.08.2024 | 999.00 | 659.1 AND | 680143 | 25.08.2024 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 25.08.2024 | 999.00 | 659.1 AND | 680144 | 25.08.2024 | English Books |