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Strategic social marketing : for behaviour & social change (Record no. 529334)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01092nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240822s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781526446039 |
| Paper back/Hardbound | hbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5 |
| Item number | FRE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | French, Jeff |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic social marketing : for behaviour & social change |
| Statement of responsibility, etc | / Jeff French and Ross Gordon |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Sage Publications |
| Year of publication | 2020 |
| Place of publication | Los Angeles |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 551 p. |
| Other physical details | : ill. |
| Dimensions | ; 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: • A brand new chapter on evaluation. • Updated advances in relevant research and theorizing. • New vignettes and short case studies to illustrate theories throughout the text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| Topical Term | Social marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gordon, Ross |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 21.06.2024 | 14540.79 | 658.5 FRE | 693317 | 22.08.2024 | Reference |