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Marketing for entrepreneurs : concepts and applications for new ventures (Record no. 529300)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01375nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240822s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781483391342 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CRA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Crane, Frederick G. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing for entrepreneurs : concepts and applications for new ventures |
| Statement of responsibility, etc | / Frederick G. Crane |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | : SAGE Publishing, Inc. |
| Year of publication | , 2022. |
| Place of publication | Los Angeles |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 257 p. |
| Other physical details | : ill. |
| Dimensions | ; 23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing--Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 21.06.2024 | 7503.30 | 658.8 CRA | 693283 | 22.08.2024 | Reference |