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Direct, Digital & Data-Driven Marketing (Record no. 529268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00777nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240822s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781529708172 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SPI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Spiller, Lisa |
| 245 #0 - TITLE STATEMENT | |
| Title | Direct, Digital & Data-Driven Marketing |
| Statement of responsibility, etc | / Lisa Spiller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Sage Publications |
| Year of publication | c2020 |
| Place of publication | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxviii, 752 p. |
| Other physical details | : ill. (some color) |
| Dimensions | ; 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 21.06.2024 | 5229.45 | 658.8 SPI | 693251 | 22.08.2024 | Reference |