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Advertising principles and practice (Record no. 527638)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01194nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240822s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788121940016 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | RUC |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ruchi Gupta |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising principles and practice |
| Statement of responsibility, etc | / Ruchi Gupta |
| Sub Title | : for students of B Com, BBA, MBA and other professional courses |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | S. Chand Publishing |
| Year of publication | c2012 |
| Place of publication | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 402 p. |
| Other physical details | : ill. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Reprint 2023<br/>Includes Glossary. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | * The book has been written in a very lucid language for easier understanding.<br/>* Lots of in-text advertising examples have been highlighted at appropriate places so that students can relate to them easily.<br/>* 17 recent Indian case studies on various topics in advertising have been discussed. Some of these include Vodafone's Zoo Zoo's , Idea's "What an Idea, Sir ji" , Pepsi's " Youngistaan Campaign" , Cadbury Diary Milk's " Shubh Aarambh campaign, Tata Tea's "Jaago Re" campaign, and Volkswagen Vento launch campaign. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 20.06.2024 | 495.00 | 659.1 RUC | 692742 | 22.08.2024 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 20.06.2024 | 495.00 | 659.1 RUC;1 | 692743 | 22.08.2024 | English Books |