The lean startup : how constant innovation creates radically successful businesses (Record no. 527440)

MARC details
000 -LEADER
fixed length control field 01681nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240822s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780670921607
Paper back/Hardbound pbk
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.421
Item number RIE
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Ries, Eric
245 #4 - TITLE STATEMENT
Title The lean startup : how constant innovation creates radically successful businesses
Statement of responsibility, etc / Eric Ries
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Penguin Business
Year of publication 2019
Place of publication London
300 ## - PHYSICAL DESCRIPTION
Number of Pages 320 p.
Other physical details : ill.
Dimensions ; 24 cm.
500 ## - GENERAL NOTE
General note Originally published in the United States by Crown Business in 2011. Also published in Great Britain by Portfolio Penguin in 2011
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
520 ## - SUMMARY, ETC.
Summary, etc Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Entrepreneurship
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type English Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Anna Centenary Library Anna Centenary Library 6TH FLOOR, B WING 31.05.2024 799.00 658.421 RIE 689190 22.08.2024 English Books
        Anna Centenary Library Anna Centenary Library 6TH FLOOR, B WING 31.05.2024 799.00 658.421 RIE;1 689191 22.08.2024 English Books

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