Search the Library Catalogue
Hooked : how to build habit-forming products (Record no. 527400)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01044nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240822s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780241184837 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.575 |
| Item number | EYA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Eyal, Nir |
| 245 #0 - TITLE STATEMENT | |
| Title | Hooked : how to build habit-forming products |
| Statement of responsibility, etc | / Nir Eyal and Ryan Hoover. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Penguin Business |
| Year of publication | 2019 |
| Place of publication | UK |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 246 p. |
| Other physical details | : ill. |
| Dimensions | ; 20 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hoover, Ryan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 31.05.2024 | 699.00 | 658.575 EYA | 689110 | 22.08.2024 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 31.05.2024 | 699.00 | 658.575 EYA;1 | 689111 | 22.08.2024 | English Books |