The House That Zee Built (Record no. 525652)

MARC details
000 -LEADER
fixed length control field 01640nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240822s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789390918683
Paper back/Hardbound pbk
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 384.55
Item number DAH
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Dahiya, Surbhi
245 #4 - TITLE STATEMENT
Title The House That Zee Built
Statement of responsibility, etc / Surbhi Dahiya
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Rupa,
Year of publication 2021.
Place of publication New Delhi:
300 ## - PHYSICAL DESCRIPTION
Number of Pages xix, 367 p. : ill. ; 22 cm
520 ## - SUMMARY, ETC.
Summary, etc The story starts in 1890 in an undivided Punjab and looks at the extremely humble beginnings of the Goenka family. From the familys successful agri-business to an ambitious Subhash Chandra creating Indias first satellite television channel, this book is about the metamorphosis of a family business into a global conglomerate known as Zee. The inherently risky business idea became such a national phenomenon that it spawned numerous similar television channels and even made global giants like Sony and News Corporation view India as a major television market. Offering an incisive look into the creation and sustenance of a brand that transcends boundaries, this is also a chronicle aimed at capturing the very essence of the phenomenon called Zee and the entrepreneurial foresight of Subhash Chandra and his sons Punit and Amit Goenka. It offers crisp and memorable insights into the inner workings of the media giant. Devoid of tilted commentary, the book sheds equal light upon the institutions upheavals and future challenges. The real anecdotes, exclusive inputs by the core team of Zee and the detailed analysis of the media world make this an essential read.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Television broadcasting
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type English Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Anna Centenary Library Anna Centenary Library 4TH FLOOR, A WING 22.08.2024 595.00 384.55 DAH 659320 22.08.2024 English Books
        Anna Centenary Library Anna Centenary Library 4TH FLOOR, A WING 22.08.2024 595.00 384.55 DAH 659321 22.08.2024 English Books

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