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The sea we swim in : how stories work in a data-driven world (Record no. 525144)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01870nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240821s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781324003137 |
| Paper back/Hardbound | hbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ROS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rose, Frank |
| 245 #4 - TITLE STATEMENT | |
| Title | The sea we swim in : how stories work in a data-driven world |
| Statement of responsibility, etc | / Frank Rose |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | W.W. Norton & Company |
| Year of publication | 2021 |
| Place of publication | New York, N.Y., |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii, 299 p. |
| Other physical details | : ill. |
| Dimensions | ; 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | <br/>First published: 2021<br/>"With a new introduction on the impact of AI and an interview with the author" |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketing executives-failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion. Whether we're aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers - character, world, detail, voice - can unlock a way of thinking that's ideal for an age in which we don't passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans and how you can do the same. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Social aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 29.04.2024 | 2155.00 | 658.8 ROS | 680052 | 21.08.2024 | Reference |