Search the Library Catalogue
The hero and the outlaw : building extraordinary brands through the power of archetypes (Record no. 52436)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00778nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2001##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071364157 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 MAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mark, Margaret |
| 245 ## - TITLE STATEMENT | |
| Title | The hero and the outlaw : building extraordinary brands through the power of archetypes |
| Statement of responsibility, etc | Margaret Mark and Carol S. Pearson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | McGraw-Hill |
| Year of publication | c2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 384, [2] p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products |
| Topical Term | Branding (Marketing) |
| Topical Term | Product management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pearson, Carol |
| 991 ## - | |
| -- | 94518 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.827 MAR | 491287 | 09.10.2020 | English Books |