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Strategic Marketing Management . (Record no. 499427)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00497nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240423b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750659383 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | WIL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wilson, Richard M.S |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing Management . |
| Sub Title | Planning,Implementation & control |
| Statement of responsibility, etc | Richard M.S Wilson and colin Gilligan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Amsterdam |
| Name of publisher | Elsevier |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii,867p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Colin Gilligan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, A WING | 08.11.2010 | 658.802 WIL | 331340 | 23.04.2024 | English Books |