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"Advances in Advertising Research (Vol. VI) : the Digital, the Classic, the Subtle, and the Alternative" (Record no. 467610)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00758nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210417s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783658105570 |
| -- | 3658105577 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 VER |
| Item number | 22.659.1 VER |
| 245 #0 - TITLE STATEMENT | |
| Title | "Advances in Advertising Research (Vol. VI) : the Digital, the Classic, the Subtle, and the Alternative" |
| Statement of responsibility, etc. | Advances in Advertising Research Vol VI the Digital the Classic the Subtle and the Alternative |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| Remainder of edition statement | "xii, 406 p. : ill. ; hbk." |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Wiesbaden |
| Name of publisher, distributor, etc. | Springer Fachmedien Wiesbaden |
| Date of publication, distribution, etc. | 2016 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | "Verlegh, Peeter; Voorveld, Hilde; Eisend, Martin." |
| Numeration | "edited by Peeter Verlegh, Hilde Voorveld, Martin Eisend." |
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