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Marketing accountability : a new metrics model to measure marketing effectiveness (Record no. 464556)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00636nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210417s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749462635 |
| -- | 749462639 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80072 MCD |
| Item number | 22.658.80072 MCD |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing accountability : a new metrics model to measure marketing effectiveness |
| Statement of responsibility, etc. | Marketing accountability a new metrics model to measure marketing effectiveness |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | "viii, 293 p. : ill. ; 26 cm. ; pbk." |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2009 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | "McDonald, Malcolm" |
| Numeration | Malcolm McDonald and Peter Mouncey. |
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