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10 ways to screw up an ad campaign : and how to create ones that work (Record no. 464443)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210417s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781598690828 |
| -- | 1598690825 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.113 COH |
| Item number | 2.659.113COH |
| 245 #0 - TITLE STATEMENT | |
| Title | 10 ways to screw up an ad campaign : and how to create ones that work |
| Statement of responsibility, etc. | 10 ways to screw up an ad campaign and how to create ones that work |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st south asian ed. |
| Remainder of edition statement | "vii, 262 p. ; 22x15 cm., pbk" |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Adams Media Corporation |
| Date of publication, distribution, etc. | 2009 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | "Cohen, Barry H" |
| Numeration | Barry H. Cohen. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 17.04.2021 | 580292 | 17.04.2021 | 17.04.2021 | Books |