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Profit impact of marketing strategy project : retrospect and prospects (Record no. 45206)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00937nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2004##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780521840538 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 2004045742 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ACL |
| Transcribing agency | ACL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 FAR |
| 245 ## - TITLE STATEMENT | |
| Title | Profit impact of marketing strategy project : retrospect and prospects |
| Statement of responsibility, etc. | edited by Paul W. Farris and Michael J. Moore |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cambridge |
| Name of publisher, distributor, etc. | Cambridge University Press |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 307 p. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002. Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Management |
| Topical term or geographic name entry element | Strategic planing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Buzzell, Robert D |
| Personal name | Farris, Paul |
| Personal name | Moore, Michael J |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | 8e2d95edac10000c61cdc9f8728fe476 |
| 991 ## - | |
| -- | 101959 |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| hbk | Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.802 FAR | 102319 | 09.10.2020 | 09.10.2020 | English Books |