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Making marketing happen : how great companies make strategic marketing planning work for them (Record no. 436903)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00645nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210417s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750662482 |
| -- | 750662484 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 SMI |
| Item number | 2.658.802SMI |
| 245 #0 - TITLE STATEMENT | |
| Title | Making marketing happen : how great companies make strategic marketing planning work for them |
| Statement of responsibility, etc. | Making marketing happen how great companies make strategic marketing planning work for them |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | "xiii, 377 p. : ill. ; 24 cm. ; pbk." |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amsterdam |
| Name of publisher, distributor, etc. | Butterworth-Heinemann |
| Date of publication, distribution, etc. | 2005 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | "Smith, Brian D." |
| Numeration | Brian D. Smith |
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