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Predatory marketing : what everyone in business needs to know to win today's consumer (Record no. 42153)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00629nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s1997##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780767901895 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ACL |
| Transcribing agency | ACL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800973 BEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Britt Beemer, C |
| 245 ## - TITLE STATEMENT | |
| Title | Predatory marketing : what everyone in business needs to know to win today's consumer |
| Statement of responsibility, etc. | C. Britt Beemer, Robert L. Shook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Broadway Books |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 288 p. ; 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shook, Robert L |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | 93fca632ac10000c4187a17d66ba490c |
| 991 ## - | |
| -- | 103357 |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| pbk | Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.800973 BEE | 505351 | 09.10.2020 | 09.10.2020 | English Books |