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Marketing planning by design : systematic planning for successful marketing strategy (Record no. 4196)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00705nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2008##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470721674 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 2008046995 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ACL |
| Transcribing agency | ACL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 STR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Strauss, Ralf E |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing planning by design : systematic planning for successful marketing strategy |
| Statement of responsibility, etc. | Ralf E. Strauss |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, NJ |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 350 p. : ill., plans ; 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. [303]-328) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Management |
| Topical term or geographic name entry element | Strategic planning |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | 7ef386afac10000c2b63ebf8a5f0dc71 |
| 991 ## - | |
| -- | 99392 |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| hbk | Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.802 STR | 132528 | 09.10.2020 | 09.10.2020 | English Books |