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Understanding the professional buyer : what every sales professional should know about how the modern buyer thinks and behaves (Record no. 410421)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00813nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2011##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749461232 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 CHE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cheverton, Peter |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding the professional buyer : what every sales professional should know about how the modern buyer thinks and behaves |
| Statement of responsibility, etc | Peter Cheverton, Jan Paul van der Velde |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; Philadelphia |
| Name of publisher | Kogan Page |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 191 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Purchasing |
| Topical Term | Selling |
| Topical Term | Selling - Psychological aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Velde, Jan Paul van der |
| 991 ## - | |
| -- | 450449 |
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