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000 -LEADER | |
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fixed length control field | 00616nam a2200193Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 191130s2003##################000#0#eng## |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780256952964 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | ACL |
Transcribing agency | ACL |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 PET |
245 ## - TITLE STATEMENT | |
Title | Marketing : consumer behavior and marketing strategy |
Statement of responsibility, etc. | Peter-Olson |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York |
Name of publisher, distributor, etc. | McGraw-Hill/Irwin |
Date of publication, distribution, etc. | 2003 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | iii, 553 p. : ill. ; 28 cm |
500 ## - GENERAL NOTE | |
General note | Content includes : Consumer behavior and marketing strategy / Peter-Olson (6th ed.) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing - courses |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
Link information for 9XX fields | d1f7b7beac10000c54b9fee855c001f8 |
991 ## - | |
-- | 117436 |
Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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pbk | Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.8 PET | 406240 | 09.10.2020 | 09.10.2020 | English Books |