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The advertising handbook (Record no. 404359)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00755nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2009##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780415423120 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 POW |
| 245 ## - TITLE STATEMENT | |
| Title | The advertising handbook |
| Statement of responsibility, etc | [edited by] Helen Powell ... [et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; New York |
| Name of publisher | Routledge |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 247 p. : ill. ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002. Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising - Handbooks, manuals, etc |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brierley, Sean |
| Personal name | Powell, Helen |
| 991 ## - | |
| -- | 81075 |
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