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The next evolution of marketing : connect with your customers by marketing with meaning (Record no. 398165)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00700nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2010##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071625364 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GIL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Gilbreath, Bob |
| 245 ## - TITLE STATEMENT | |
| Title | The next evolution of marketing : connect with your customers by marketing with meaning |
| Statement of responsibility, etc | Bob Gilbreath |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill |
| Year of publication | c2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 288 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| Topical Term | Customer relations |
| Topical Term | Marketing |
| 991 ## - | |
| -- | 110381 |
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