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Strategic marketing management (Record no. 395185)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00631nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s1991##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780875843100 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 DOL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dolan, Robert J |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management |
| Statement of responsibility, etc | readings selected by Robert J. Dolan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston, MA |
| Name of publisher | Harvard Business School |
| Year of publication | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 656 p. : ill. ; 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing - Management |
| 991 ## - | |
| -- | 99270 |
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