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Strategic marketing : planning and control (Record no. 395179)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00841nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2001##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750652360 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 DRU |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Drummond, Graeme |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing : planning and control |
| Statement of responsibility, etc | Graeme Drummond, John Ensor |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford ; Boston |
| Name of publisher | Butterworth-Heinemann |
| Year of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 304 p. : ill. ; 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Published in association with The Chartered Institute of Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing - Decision making |
| Topical Term | Marketing - Management |
| Topical Term | Marketing - Planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ensor, John |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing |
| 991 ## - | |
| -- | 79262 |
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