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Strategic marketing (Record no. 395173)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00561nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2009##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070682603 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 CRA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cravens, David W |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing |
| Statement of responsibility, etc | David W. Cravens and Nigel F. Piercy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata McGraw-Hill |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 726 p. 25 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F |
| 991 ## - | |
| -- | 107133 |
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