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Strategic advertising management (Record no. 395101)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00845nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2001##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780198782322 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 PER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Percy, Larry |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic advertising management |
| Statement of responsibility, etc | Larry Percy, John R. Rossiter, Richard Elliott |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford |
| Name of publisher | Oxford University Press |
| Year of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 288 p., 12 p. of plates : ill. (some col.) ; 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising - Management |
| Topical Term | Communication in marketing |
| Topical Term | Sales promotion |
| Topical Term | Strategic planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elliott, Richard H |
| Personal name | Rossiter, John R |
| 991 ## - | |
| -- | 81136 |
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